The moment of truth when you open the door to your Airbnb can sometimes feel daunting. As an Interior Designer we need to makes sure that the design is not over the client budget for his holiday home.
We had to start by grounding ourselves in what guests truly want, and what sets the brand apart in the market. After interviewing many guests, our team uncovered a common theme: guests consistently choose Airbnb because there’s something unique about the spaces that make them feel “like home”. But what does that mean? How do we quantify a feeling?
So we did some work to define what “home” means for us over Airbnb usage. We landed on a space that feels cared for and loved—a space with a person behind it who recognizes and welcomes guests. Home is a safe haven when exploring new places. It should feel comfortable and human, with a soul and story to tell. Homes have personalities.